Strategic Mindset

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“What we see depends much on what we hear, think and feel” – American scientists Gary Lupine, University of Wisconsin, and Emily Ward, Yale University.

“When customers are exposed to a brand through phonetic structure, they will respond with positive emotions. This emotion creates a positive effect in the stage of purchasing and the value of the product ” – Argo, Popa and Smith – EURIB NEW MODELS OF COMMUNICATION

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