HUDA 2014 – Waking up your Emotion (Khoi Dong Cam Xuc)

CHALLENGE: 
Huda – the top Beer Brand of Central Vietnam wants to build a campaign that make people feel proud of their home town and Huda is a part of soulmate’s moment.

IDEA:
The song “Huda Khơi Dòng Cảm Xúc” has brought the harmony of people and landscape of Central Vietnam.

RESULT:
To be known as the most succesful campaign of Huda. The song has become the well-known melody of local people since 2014. There was 78% of consumers said that they feel proud hearing the song and 55% of consumers said that Huda has brought people together (figures from MillwardBrown). Huda is now a leader of Central Vietnam market.

Ads Agency Partner:
Bates 141

Leave a Reply