FAMI 2015 – Home Is Where (Nha La Noi…)

CHALLENGES:
National Family’s Day 28/6 is not a popular day in Vietnam. Fami wants to make a campaign that makes people more concern to this day with the viral marketing plan.

IDEAS:
“Home is where…” with the emotional lyrics and melodies has touch the consumers’ souls.

RESULTS:
“Home is where..” after one week uploaded has 564.000 views on Facebook and more than 3 millions views on Youtube. After that, 21,849 people have shared their defination of “Home” with designed poster. More than 30 famous people have participated in this campaign, such as: Mỹ Linh, Gào, Hoàng Bách, Thái Trinh, Lưu Diễm Hương,….

Ads Agency Partner:
Ogilvy Mather Vietnam

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